CEW Announces 2010 Beauty Awards Finalists!

Cosmetic Executive Women (CEW) has announced the Finalists for the 2010 CEW Beauty Awards, the industry’s highest honor. Now in its 16th year, the CEW Beauty Awards celebrate the most innovative products of the year. The Finalists were chosen from more than 550 products from nearly 300 top brands.

The CEW Beauty Awards are the only awards program where the Finalists are chosen exclusively by beauty insiders. The roster of Finalists, voted on by over 3500 professionals in the field, has become consumers’ most coveted shopping list. "Consumers know that all Finalist products have been field-tested and approved by CEW members. Year after year, these products are what consumers seek out to address their needs," says Carlotta Jacobson, President of CEW.

The CEW Board of Governors will now vote on the 155 Finalists to determine the winners across 31 categories. The winners will be announced at the CEW Beauty Awards Luncheon on Friday, May 21st, at the Waldorf-Astoria in New York City. Comedian and Actor Mario Cantone will emcee the event again this year.

CEW’s Best Beauty Products on QVC!

Tonight, the 2009 Cosmetic Executive Women Beauty Insider Choice Awards Winners and Finalists will be showcased on QVC! Tune in from 10 p.m. to midnight (EST) for special promotions on the best in beauty.

Featured products will include everything from skin care to hair care to cosmetics. A few of the highlighted products to be featured include: Clinique Even Better Skin Tone Corrector, Fresh Appleseed Brightening Exfoliant, Giorgio Armani Face Fabric Foundation, Living Proof No Frizz, NIA 24, Ojon Tawaka "The Ball," Shiseido White Lucent Brightening Eye Treatment, YSL Rouge Volupté Silky Sensual Radiant Lipstick SPF 15, Bare Escentuals Bareminerals 100% Natural Lip Gloss Duo, and Philosophy Hope in a Jar SPF 20.

2009 CEW Beauty Award Winners

On Friday, the beauty industry came out to celebrate its finest, as Cosmetic Executive Women (CEW) honored the most innovative beauty products of the year. The CEW Beauty Awards are determined by those in the know - over 4,000 professionals working in the field.

"Women don't want to make buying mistakes. They're looking for performance and value. With the CEW Beauty Awards, consumers have the advice of more than 4,000 beauty experts to lead them to the best products the industry has to offer," said Carlotta Jacobson, CEW President.

This year, CEW received nearly 550 entries, in 28 categories. Both mass products and prestige products were considered. The 2009 CEW Beauty Award winners are:

Bath And BodyBody Treatment - Mass:
Avon Anew Clinical Professional Stretch Mark Smoother

Body Treatment - Prestige:
Ojon Tawaka "The Ball"

Scented Bath & Body - Mass:
Vickery & Clarke Natural Apothecary Eucalyptus & Peppermint Cold & Sinus Soak

Scented Bath & Body - Prestige:
Fresh Fig Apricot Bath and Shower Gel

Facial Skincare Acne Treatment:
Clean & Clear Advantage Blackhead Eraser Exfoliating Cleanser

Anti-Aging - Mass:
Olay Regenerist 14 Day Skin Intervention

Anti-Aging - Prestige:
Clinique Even Better Skin Tone Corrector

Cleanser & Scrub - Mass:
Neutrogena Wave Power Cleanser and Deep Clean Foaming Pads

Cleanser & Scrub - Prestige:
Fresh Appleseed Brightening Exfoliant

Eye Treatment - Mass:
Garnier Nutritioniste Skin Renew Anti-Puff Eye Roller

Eye Treatment - Prestige:
Shiseido White Lucent Brightening Eye Treatment

Moisturizer - Mass:
Olay Definity Color Recapture

Moisturizer - Prestige:
ESTÉE LAUDER Time Zone Line and Wrinkle Reducing Moisturizer SPF 15

Hair Care, Style & Coloring - Mass:
Avon Products, Inc. Advance Techniques Grey Root Touch-Up

Hair Care, Style & Coloring - Prestige:
Living Proof, Inc. Straight Making No Frizz Styling Cream for Medium to Thick Hair

Eye Product - Mass:
L'Oréal Paris Double Extend Beauty Tubes Mascara

Eye Product - Prestige:
Lancôme Ôscillation Mascara

Face Product - Mass:
CoverGirl Simply Ageless Foundation

Face Product - Prestige:
Giorgio Armani Face Fabric Foundation

Lip Product - Mass:
Avon Pro-To-Go Lipstick

Lip Product - Prestige:
YSL Rouge Volupté Silky Sensual Radiant Lipstick SPF 15

Men’s Grooming:
ZIRH Drenched

Men's Scent:
PUIG USA Prada Infusion d'Homme Eau de Toilette Spray

Women's Scent - Mass:
Avon Products, Inc. Bond Girl 007

Women's Scent - Prestige:
Harajuku Lovers Fragrances "G"

Sun Product - Mass:
AVEENO Continuous Protection Sunblock Spray SPF 70

Sun Product - Prestige:
Clarins Delicious Self Tanning Cream

Indie Beauty Award:
NIA 24

MAC Dazzleglass Permanent Collection Coming Soon!

Wednesday, I was in heaven. And no, I’m not using the word heaven metaphorically. I was really in heaven. The real deal…because I can’t imagine the afterlife being much better than the Cosmetic Executive Women (CEW) Beauty Awards Product Demonstration. Nearly 600 new products from more than 280 brands were on display at the Metropolitan Pavilion and Altman Building in NYC - for attendees to touch, test, and take home.

I was having such a fabulous time that I was tempted to blow off my 8pm train back to Philly. Seriously, it was better than my fantasy of being "accidentally" locked in a Sephora overnight. And you should see the gift bag that they gave out at the end. It’s unbelievable (and it weighed, like, 20 pounds). Don’t hate. Appreciate.

The best part of CEW was learning about - and testing - products that haven’t been released yet, such as MAC’s upcoming Dazzleglass Collection.

By popular demand, MAC is creating a permanent collection of these brilliant glosses - to be released next month. I am particularly enamored with three nude/caramel-y shades that are so succulent, I need them in my life right now. Yesterday even. Here’s hoping this collection has an early March launch date, because I am in dire need of some Dazzleglass. Mama needs her MAC medicine, okaaaay?

Which Products Get The CEW Seal of Approval?

The Beauty Industry's Highest Honor, The CEW Beauty Awards recognize the most innovative beauty products of the year, as voted by CEW members, industry professionals & experts in the field of beauty.

Today at The Waldorf-Astoria, the list of 600+ products was whittled down to 26. Which products took home top honors? Click here for the CEW Beauty Awards Shopping List of Product Winners.