Releasing the debut ad spot to promote her very first fragrance, Taylor Swift is featured in a brand new Wonderstruck commercial.
The country darling partnered with Elizabeth Arden in launching her signature scent - with the beauty product set to hit prestigious department store shelves nationwide in October.
Of her fragrance, Miss Swift said in a press release, "Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time."
The press release adds that Wonderstruck drew inspiration from Taylor’s personal life experiences, making every element of the brand authentic.
The name Wonderstruck comes from the song “Enchanted†on Taylor’s current album, Speak Now, as Miss Swift revealed, "I wrote the lyric, 'I'm wonderstruck, blushing all the way home,' for the song 'Enchanted' about the first time you meet someone. A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."
The perfume is self-described as "a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.
“Taylor has so many appealing qualities that have captivated fans, making her the superstar she is today. She had a vision for this fragrance and we could not be more thrilled to help her make it come to life. As the fragrance is revealed note by note, each spray delivers hints of her beauty, femininity, success and independence," told Olivier Gillotin of Givaudan.